The Record is a blog about how people find, make, buy, share and talk about music. It’s a collaboration between NPR’s Arts Desk and NPR Music.
Read their take on Apple’s new ‘mastered for iTunes‘ program.
Here’s a little of what Apple has to say about it.
Whether you’re a major label or a small indie, you provide the most important ingredient for iTunes—the music itself. It’s our job to faithfully and accurately deliver your songs and albums to fans around the world exactly as you intend them to be heard. To achieve this transparency, you need tools and technologies from us to ensure delivery of the highest quality master recordings possible into our ecosystem. With over 250 million iOS devices capable of playing your music, there’s never been a better time than now for us to communicate, codify, and distribute updated information to you about the best tools and processes used to produce the millions of AAC files delivered daily to our mutual customers in over 50 countries around the world.
Download the entire 10 page pdf from Apple here: mastered_for_itunes