In the original Olympic games, they had poetry, dance and guitar jamming (OK, lyre playing) alongside the sporting events.
From NPR: In the days of the ancient Greeks, poetry and sport went hand in hand at athletic festivals like the Olympics. Poets sang the praises of athletic champions and, at some festivals, even competed in official events, reciting or playing the lyre.
“The ancient Greeks very much sought perfection in the body and the intellect, they saw it totally connected.” Tony Perrottet, author of The Naked Olympics: The True Story of the Ancient Games.
Read or listen to the complete story here.