CD sales are no longer the measure of success

From the pages of the Wall Street Journal online, an article written about the new paradigm in the post record label world.

Damian Kulash, Jr. from the band OK Go (treadmill video), says that most musicians can’t make a living just selling studio recordings anymore (the old paradigm). He shares examples of how his band and others are dealing with that reality. Short answer: corporate sponsorships (patronage), live performances, other sources of revenue (live recordings, merch, fan donations and fan purchases of special ‘packages’ such as lunch with the artist).

Read The New Rock-Star Paradigm.

Succeeding in the music business isn’t just about selling albums anymore. The lead singer of OK Go on how to make it without a record label (treadmill videos help)

Other artists working the new paradigm, including Corey Smith, Amanda Palmer, Bonerama and Killolaand are profiled.


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