Playing for ‘exposure’

Do you play gigs for free or cheap? Wish you didn’t have to? In his post ‘Why LA Club owners are totally lost and some advice for them from a professional musican,’ David Goldberg argues the business case that it’s actually bad for the venue to continue this practice.

Bottom line: bars and restaurants that ‘hire’ inexpensive (bad) musicians may get one good night when the band’s friends and family come out, but to attract regular, repeat customers, you need a good chef, good promotion, good service, a good location and a good band. You have to pay your chef, your wait staff and every other element of your business, why would entertainment be the exception? A bad band will drive away customers.

What if I told the wine bar owner that I have a great band and we are going to play at my house. I need someone to provide and pour wine while we play. I can’t pay much, just $75 and you must bring at least 25 people who are willing to pay a $10 cover charge at the door. Now wouldn’t they look at you like you are crazy?

“Why would I do that” they would ask? Well because it’s great exposure for you and your wine bar. The people there would see how well you pour wine and see how good your wine is. Then they would come out to your wine bar sometime.

“But I brought all the people myself, I already know them?” they would say. Well maybe you could make up some professional looking flyers, pass them out, and get people you don’t know to come on out.

“But you are only paying me $75, How can I afford to make up flyers?”

Read the complete article here on scribd.

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2 Responses to “Playing for ‘exposure’”

  1. Jon McAuliffe Says:

    It’d be nice to see a “conscious” revolution of the type noted here where we begin refusing gigs offered to us that start out like this: “We’re excited about booking you as soon as possible. We know everyone will love your act. Of course, we’ve got overhead so we expect you’ll sell 25 tickets at $25 a head in order to insure your spot. But that won’t be a problem for you I’m sure.” I mean, I can set up my own house concert for that kinda money and provide free food and a cash bar. Club owners who are willing to work “with” an act so that both profit is where I expect to put my energy.

  2. Playing for ‘exposure’ | Learn How to Write Songs Says:

    […] Read More Here Source: Songwriter’s Tip Jar TweetFacebookLinkedInTumblrStumbleDiggDelicious Posted in Songwriting and tagged David Goldberg, entertainment. Bookmark the permalink. RSS feed for this post. Trackbacks are closed. « What ‘Mastered for iTunes’ Really Means 4 New Year’s Resolutions for Songwriters » […]

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