Archive for November, 2013

Is the album is dying? This guy says it’s dead.

November 16, 2013

Everywhere I read about the music industry (blogs, tweets, magazines and newspapers) pundits have been saying the album is dying. This guy says it’s dead.

In a few straight-forward statements, Bob Lefsetz lays it out. In a Variety article, he uses sales data from the recent releases by Katy Perry, Elton John, Miley Cyrus, Paul McCartney, Lorde and others to make the point that people don’t care about concept albums anymore. And if your album is just a collection of unrelated songs, they care even less. People want a hit song. If you give them one, they’ll ask for another one, not a throwaway cut from the same album.

No one had more hype than Miley Cyrus, but “Bangerz” didn’t even sell 45,000 copies in its fourth week of release. She can go on “SNL,” tweet her life away, but it’s not moving the needle. Lorde is selling as much as Miley without the benefit of scorched earth, proving quality music is as good as hype. But Lorde isn’t burning up the chart either.

We’ve turned into a nation of grazers. And the artist’s job is to constantly be at the smorgasbord. Not to deliver one big meal that is picked at and thrown away, but to constantly provide tantalizing bites to the public.

Read Bob Lefsetz’s Variety article here.