Posts Tagged ‘Apple’

What ‘Mastered for iTunes’ Really Means

March 5, 2012

The Record is a blog about how people find, make, buy, share and talk about music. It’s a collaboration between NPR’s Arts Desk and NPR Music.

Read their take on Apple’s new ‘mastered for iTunes‘ program.

Here’s a little of what Apple has to say about it.

Whether you’re a major label or a small indie, you provide the most important ingredient for iTunes—the music itself. It’s our job to faithfully and accurately deliver your songs and albums to fans around the world exactly as you intend them to be heard. To achieve this transparency, you need tools and technologies from us to ensure delivery of the highest quality master recordings possible into our ecosystem. With over 250 million iOS devices capable of playing your music, there’s never been a better time than now for us to communicate, codify, and distribute updated information to you about the best tools and processes used to produce the millions of AAC files delivered daily to our mutual customers in over 50 countries around the world.

Download the entire 10 page pdf from Apple here: mastered_for_itunes

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Music in the cloud

June 22, 2011

Everybody’s talking about putting music in the cloud. Apple, Amazon and Google are all in the game, as are Pandora, Rdio, Napster and Spotify, among many others.

The New York Times’ Jon Pareles talks about the pros and cons from his perspective as a music critic, as well as what to expect as a music consumer and a musician. One consequence of all this easily accessible music has been the trivialization of music. A song is disposable. He says “The tricky part, more now than ever, is to make any new release feel like an occasion: to give a song more impact than a single droplet out of the cloud.”

The tricky part…is to make any new release feel like an occasion.

One way to do that is to have your album take advantage of the new technologies, make it interactive. He mentions a cutting edge project by Bjork (Biophilia) that has a smartphone app built around every song. I’m not sure whether that is something a small indie musician can do.

Read the entire New York Times article at The cloud that ate your music.

The day Steve Jobs dissed Derek Sivers

November 12, 2010
Steve Jobs announces iTunes in 2003

Steve Jobs announces iTunes in 2003

I have to share this amazing story. In his recent post, Derek Sivers, founder of CD Baby, recounts how 2003 was a huge turning point for independent artists.

Read it here.

Excerpt:

In May 2003, Apple invited me to their headquarters to discuss getting CD Baby’s catalog into the iTunes Music Store.

iTunes had just launched two weeks before, with only some music from the major labels. Many of us in the music biz were not sure this idea was going to work.
Especially those who had seen companies like eMusic do this exact same model for years without big success.

I flew to Cupertino thinking I’d be meeting with one of their marketing or tech people. When I arrived, I found out that about a hundred people from small record labels and distributors had also been invited.

We all went into a little presentation room, not knowing what to expect.

Then out comes Steve Jobs. Whoa! Wow.

He was in full persuasive presentation mode. Trying to convince all of us to give Apple our entire catalog of music. Talking about iTunes success so far, and all the reasons we should work with them.

He really made a point of saying, “We want the iTunes Music Store to have every piece of music ever recorded. Even if it’s discontinued or not selling much, we want it all.”

This was huge to me, because until 2003, independent musicians were always denied access to the big outlets. For Apple to sell all music, not just artists who had signed their rights away to a corporation, this was amazing!

Read the rest here.

Have you tried this?

August 4, 2009

app

OK, there’s a lot of evidence that the music CD is dying out. In the short run, we still sell some, but the writing is on the wall – CD sales are not going to be a big part of a musician’s income in the future.

Something will replace the CD and it may not be the mp3 or a subscription service like Rhapsody. It may be something that hasn’t been invented yet.

I just read a Wired article about creating an artist-specific iPhone app, just for me and my music, in which I can showcase music videos, photos, games, concert schedules and interactive features. I’ve got to try this.

See Ingrid Michaelson’s app, pictured above. It was made with iLike’s iPhone app toolkit.

Has anyone tried it? What do you think? Click Leave a comment» below if you think this is a lame idea.

We definitely want to hear your comments if you have experience with this. Will people pay to get your app on their phone?