What ‘Mastered for iTunes’ Really Means

March 5, 2012

The Record is a blog about how people find, make, buy, share and talk about music. It’s a collaboration between NPR’s Arts Desk and NPR Music.

Read their take on Apple’s new ‘mastered for iTunes‘ program.

Here’s a little of what Apple has to say about it.

Whether you’re a major label or a small indie, you provide the most important ingredient for iTunes—the music itself. It’s our job to faithfully and accurately deliver your songs and albums to fans around the world exactly as you intend them to be heard. To achieve this transparency, you need tools and technologies from us to ensure delivery of the highest quality master recordings possible into our ecosystem. With over 250 million iOS devices capable of playing your music, there’s never been a better time than now for us to communicate, codify, and distribute updated information to you about the best tools and processes used to produce the millions of AAC files delivered daily to our mutual customers in over 50 countries around the world.

Download the entire 10 page pdf from Apple here: mastered_for_itunes

Playing for ‘exposure’

February 23, 2012

Do you play gigs for free or cheap? Wish you didn’t have to? In his post ‘Why LA Club owners are totally lost and some advice for them from a professional musican,’ David Goldberg argues the business case that it’s actually bad for the venue to continue this practice.

Bottom line: bars and restaurants that ‘hire’ inexpensive (bad) musicians may get one good night when the band’s friends and family come out, but to attract regular, repeat customers, you need a good chef, good promotion, good service, a good location and a good band. You have to pay your chef, your wait staff and every other element of your business, why would entertainment be the exception? A bad band will drive away customers.

What if I told the wine bar owner that I have a great band and we are going to play at my house. I need someone to provide and pour wine while we play. I can’t pay much, just $75 and you must bring at least 25 people who are willing to pay a $10 cover charge at the door. Now wouldn’t they look at you like you are crazy?

“Why would I do that” they would ask? Well because it’s great exposure for you and your wine bar. The people there would see how well you pour wine and see how good your wine is. Then they would come out to your wine bar sometime.

“But I brought all the people myself, I already know them?” they would say. Well maybe you could make up some professional looking flyers, pass them out, and get people you don’t know to come on out.

“But you are only paying me $75, How can I afford to make up flyers?”

Read the complete article here on scribd.

Super Bass: can you hit this note?

February 8, 2012

Listen to this. It may well be the lowest note you’ve ever heard sung. If you don’t want to hear the back story, start at 2:50.

A violinist in the metro

January 10, 2012

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that thousand of people went through the station, most of them on their way to work.

Three minutes went by and a middle aged man noticed there was musician playing. He slowed his pace and stopped for a few seconds and then hurried up to meet his schedule.

A minute later, the violinist received his first dollar tip: a woman threw the money in the till and without stopping continued to walk.

A few minutes later, someone leaned against the wall to listen to him, but the man looked at his watch and started to walk again. Clearly he was late for work.

The one who paid the most attention was a 3 year old boy. His mother tagged him along, hurried but the kid stopped to look at the violinist. Finally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children. All the parents, without exception, forced them to move on.

In the 45 minutes the musician played, only 6 people stopped and stayed for a while. About 20 gave him money but continued to walk their normal pace. He collected $32. When he finished playing and silence took over, no one noticed it. No one applauded, nor was there any recognition.

No one knew this but the violinist was Joshua Bell, one of the best musicians in the world. He played one of the most intricate pieces ever written with a violin worth 3.5 million dollars.

Two days before his playing in the subway, Joshua Bell sold out at a theater in Boston and the seats average $100.

This is a real story. Joshua Bell playing incognito in the metro station was organized by the Washington Post as part of an social experiment about perception, taste and priorities of people. The outlines were: in a commonplace environment at an inappropriate hour: Do we perceive beauty? Do we stop to appreciate it? Do we recognize the talent in an unexpected context?

One of the possible conclusions from this experience could be:

If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

Analysis: True. For 45 minutes on the morning of January 12, 2007, concert violinist Joshua Bell stood incognito on a Washington, D.C. subway platform and performed classical music for passersby. Video and audio of the performance are available on the Washington Post website.

“No one knew it,” explained Washington Post reporter Gene Weingarten several months after the event, “but the fiddler standing against a bare wall outside the Metro in an indoor arcade at the top of the escalators was one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most valuable violins ever made.” Weingarten came up with the experiment to see how ordinary people would react.

And how did they react? For the most part, not at all. More than a thousand people entered the Metro station as Bell worked his way through a set list of classical masterpieces, but only a few stopped to listen. Some dropped money in his open violin case (for a total of about $27), but most never even stopped to look, Weingarten wrote.

The text above, penned by an unidentified author and circulated via blogs and email, poses a philosophical question: “If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?”

Which is fair to ask, and fair to answer that the demands of our fast-paced workaday world can indeed stand in the way of appreciating truth and beauty and other contemplative delights when we encounter them. But it’s equally fair to point out that there’s an appropriate time and place for everything. Was an experiment really necessary to determine that rush hour on a busy subway platform isn’t conducive to an appreciation of the sublime? Probably not, though it makes for an interesting story just the same.

31 ways to get smarter

January 5, 2012

Check out Newsweek’s Daily Beast 31 easy ways to get smarter in 2012. I don’t know if I even agree with them all. I mean, #14 is play violent video games!

Here’s my favorite for songwriters:

#24: Write by hand. Remember what that feels like? Brain scans show that handwriting engages more sections of the brain than typing. Bonus brain boost: it’s easier to remember something once you’ve written it down on paper.

Most of us are already doing #23. Here’s what they say.

#23 Play an instrument. Strum chords, tickle the ivories, play a jug. Learning an instrument boosts IQ and increases activity in parts of the brain controlling memory and coordination.

I guess for musicians, I would change that to, learn a new instrument.

Some other easy ones are eat yoghurt, hydrate and drink coffee. So are you supposed to drink water instead of coffee, or drink coffee instead of water or just drink more of both?

More of my favorites:

#2 Eat turmeric
#6 Sleep. A lot
#7 Download the TED app
#11 Eat dark chocolate

Read them all in detail here.

4 New Year’s Resolutions for Songwriters

January 3, 2012

By Cliff Goldmacher at BMI.com,

1. Write down a song title every day. If you take a minute or two every morning to wake up your inner songwriter, you’ll be amazed at the cumulative results by year’s end. Keep a small notebook by your bed and write down a song title first thing every day. Don’t spend a ton of time on these; just write down the first thing that comes to mind. Some of your titles will be uninspired but others will be genuinely unique and song-ready. This notebook is a great way of not having to start from scratch when it’s time to sit down and write. Sometimes a title that seemed dull when you were writing it down will inspire a great song when you see it again later. It’s a small thing but it’s a reminder that inspiration is an active pursuit.

2. Find a new (or your first) co-writer. Carrying the weight of creating a song by yourself is both a worthwhile challenge and a discouraging burden, depending on the day. Sharing the load with a co-writer is a great way to stay motivated and explore different approaches to songwriting. Read the rest of resolution #2 here.

3. Write a song in a genre that’s new to you. As a country songwriting friend said to me once, “there are lots of countries.” In other words, try to write a song this year in a musical style that’s unfamiliar to you. Read the rest of #3 here.

4. Don’t give up. Songwriting is not a profession for the faint-hearted or the easily discouraged. It can be both exhilarating and demoralizing. Read the entire article here.

Cliff Goldmacher is a songwriter, producer, session musician, engineer, author and owner of recording studios in Nashville, TN and Sonoma, CA. Cliff’s site, Educated Songwriter, is full of resources for the aspiring songwriter and his company, Nashville Studio Live, provides songwriters outside of Nashville with virtual access to Nashville’s best session musicians and singers for their songwriting demos.

You can download a FREE sample of Cliff’s eBook “The Songwriter’s Guide To Recording Professional Demos” by going to http://www.EducatedSongwriter.com/ebook.

Facebook: www.facebook.com/EducatedSongwriter
Twitter: @edusongwriter

How to make a living playing music

November 29, 2011

Print this one, frame it and post it on your wall. Or fold it up and keep it in your wallet. It’s a little long, but well worth your time. In this blog post Danny Barnes spells out some principles to live by. It’s clear he’s talking from experience.

I had not heard of Danny Barnes before, but after reading this post, I had to dig deeper. Now I dig his music, too.

Read the post and explore Danny Barnes and his music here.

Songwriting and the guitar

November 17, 2011

This article by Jeffrey Pepper Rodgers in Acoustic Guitar magazine includes 21 songwriting tips from Paul Simon, Elvis Costello, Joni Mitchell, David Wilcox and others, as well as example videos and tabs.

Here’s tip 5, just to whet your appetite.

5. TUNE DOWN. Conversely, you can lower the tuning of all the strings a half step or a whole step to put the guitar into a less familiar range while still being able to play normal fingerings. When I was a beginning guitarist trying to learn “Yesterday,” I wish I’d known that Paul McCartney was playing in standard tuning down a whole step. Instead of wrestling, as I was, with F and Bb barre chords, he used easy key-of-G shapes that sounded in the key of F. Since then I’ve been repeatedly surprised to learn how many songs were written in lowered tunings, from John Fogerty classics (“Proud Mary,” “Bad Moon Rising,” “Fortunate Son”) to more recent tracks by Keller Williams and Ben Harper.

Read the full article here.

Major label artist makes 8 cents for every iTunes download

November 9, 2011

…according to federal court documents filed by attorneys for Chuck D.

Found on Digital Music News. Read the full article and see a similar chart for ringtones here.

How much do musicians make online?

October 28, 2011

How much money do musicians really get paid in this new digital marketplace? Is it enough to live on? How many CDs would you have to sell to earn a living? How many iTunes downloads would you have to sell every month? How about albums or downloads on CD Baby, how about Spotify?

Someone has taken the time and the considerable effort to research this and present it in a stiking visual way. In addition they are making available all the numbers in a spreadsheet arrangement here. To see a sharper (readable) graphic image, click here for the original post.

Note: these figures do not include publishing royalties (paid to composers of songs). The full spreadsheet of data does though. You can see all the numbers and sources here:http://bit.ly/DigitalRoyalty


Follow

Get every new post delivered to your Inbox.